What are their pain points? In a business context, a pain point refers to a problem the customer has. How does your product or service make their life easier or better?ġ7. What stops them or holds them back from achieving the goals they have?ġ6. Understanding the answer to this question will help determine types of content and tone of copywriting for your campaigns.ġ5. Some people take the advice of an industry leader or a celebrity over their family. If they’re looking for help or advice, who (or what) do they listen to? Remember, this doesn’t always have to be their mom, or a bff. What feels challenging to this person?ġ4. What is causing their need for change? For example, Do they need a higher-quality product because their current product isn’t efficient enough for them? What is forcing them to finally make a decision (as it relates to your product/service).ġ3. What types of things and people do they value in their everyday life?ġ2. What emotions motivate them to make a change in their life? (Anger, fear, etc)ġ0. Understanding what motivates a person will help your company understand what type of messaging they need to start considering your product or service.ħ. Every individual has influences that help them decide how they will make their buying decisions. People’s attitudes and behavior are often the result of multiple influences. Where are they located? State, city, type of home - remember, the more details you have - the better. Do they primarily define themselves as male or female?Ĥ. Saying your customer is 18-65 isn’t helpful to your messaging at all.Ģ. How old are they? This can be a range, but it really shouldn’t be too large of a range. Remember, someone living in a high-rise apartment within a densely-populated city, like New York, is going to have a wildly different mindset then someone who has a single family home in a rural Midwestern city.ġ. If you ask us, they are the least important questions to ask when considering content creation, but they may hold more weight when you’re ready to dive into paid advertising. Even though we push the importance of stepping outside of these basic questions, you still need to answer them. The Basic Questions: Personal Demographics 65 Questions to Ask When Defining Your Target Audience: *Note #2: You may have multiple audiences in your company - that’s okay! Take the time to answer these questions for each of the audiences you have!Īlright, let’s get into it. Some are more suited for B2C, while others may be geared towards B2B - read them all and decide for yourself which questions will help you! * Note: Not all of these questions will apply to every company. In this article, we are giving you 65 unique and detailed questions to ask while defining your audience, so your business can start marketing to them effectively. To better understand your audience, you need to know who they are and what they want from you. Age and gender might tell you what platform tthey are (statistically) hanging out on online, but that’s really about it. Your product or service is not going to appeal to everyone, which is exactly why you need to define your audience with extreme detail. Many brands make the mistake of defining the basic demographics of their audience and thinking that’s sufficient, which is a surefire way to waste a lot of time creating content for no one (or everyone). These are wonderful questions to ask, and you need to know this information, but it’s only the start. Oftentimes, you’ll find exercises online for building your Target Persona that lead you to answer questions like, Getting to know your audience with their wants and needs helps you craft the tone of your messaging for them specifically. To market your business effectively, you need to have a thorough understanding of your target audience.
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